FG SQUARED is a full service Interactive Marketing Solutions firm. We blend our expertise in marketing and interactive technologies to help our clients increase their bottom lines. Our core competencies span the spectrum from strategic foundation development to tactical implementation.
621 E 6th Street Suite 200
Austin TX 78701-3766
Phone: 1 512 481 8831
Fax: 1 512 481 8832
Email: info@fg2.com
Winning awards is a great achievement for clients and their service firms alike, and FG SQUARED has won its share in recent years. However, winning an award is seldom the primary business objective for a project. FG SQUARED always strives to deliver top quality work to meet the desired business objectives. If awards are won as a result of meeting those objectives, it is viewed as icing on the cake.
The company has earned more than one hundred interactive media awards from national and international organizations such as the New York Festivals, Business Week, WorldFest International Film, Telly Awards and many others. FG SQUARED also received the New Media 500, honoring it as one of the most influential interactive agencies worldwide. The Austin Business Journal recently named FG SQUARED one of the Fast 50 -- one of the 50 fastest growing private companies in Austin.
AMD "One Big Thank You" Awards
AMD/DreamWorks Over the Hedge and Flushed Away Website
American Marketing Association
FG SQUARED Demo - Gold - Marketing Excellence Award
Aurora Awards
FG SQUARED Animation - Gold
Austin Business Journal's "Fast 50"
FG SQUARED placed fifth in the grouping, "Top 25 by Category: Less Than $10M Revenues"
AV Video Top 100 Producers
FG SQUARED named Top 100 Audio Video and Multimedia Producers
Best of Austin
FG SQUARED - Best High-Tech Recruiting Campaign
Business Week MC Icon Award
FG SQUARED Demo - Silver - Marketing Multimedia Presentation or Demo
Digital Video Media Masters
Varco International Animation - Winner, Documentary Corporate Training
Interactive Media Awards
AMD/DreamWorks Flushed Away Website - Outstanding Achievement Symbol Technologies
FG SQUARED Corporate Website - Outstanding Achievement
International Cinema In Industry Awards
AMD Athlon - Gold - Graphics, Animation, and Visual Effects
AMD Athlon - Silver - Sales and Marketing
Dell Web PC Animation - Gold - Sales and Marketing
Dell Web PC - Silver - Graphics, Animation, and Visual Effects
Compaq iPAQ Animated Presentation - Gold - Sales and Marketing
Compaq iPAQ Animated Presentation - Silver - Graphics, Animation, and Visual Effects
FG SQUARED Intro Animation - Silver
New Media 500 Winner
FG SQUARED is recognized as one of the most influential companies in the new media industry
New Media Invision Awards
AMD Athlon Interactive Presentation - Silver - Creative and Technical Excellence - Best 3D
AMD Athlon Interactive Presentation - Silver - Creative and Technical Excellence - Best Graphics
Compaq iPAQ Animation - Bronze - Creative and Technical - Best 3D
Catapult Corporate ID and Logo Animation - Finalist - Creative and Technical Excellence
Catapult Corporate ID and Logo Animation - Finalist - Best Audio Soundtrack
Canon FPA 5000, ES2 CD - Bronze - Creative and Technical - Best 3D Animation
FG SQUARED Demo - Gold - Creative and Technical - Best 3D Animation
FG SQUARED Demo - Finalist - Marketing and Sales - Product Demo
FG SQUARED Demo - Finalist - Marketing and Sales - Business Presentation
Tivoli Corporate ID - Bronze - Creative and Technical - Best Audio
Varco International Animation - Gold - Creative and Technical - Best 3D Animation
New York Festival Interactive & Alternative Media Awards
Shell Global Solutions FieldWare Marketing Video - Advertising/Marketing and Sales Finalist
Shell Floating Oil and Natural Gas - Silver World Medal - Advertising/Sales/Marketing
Shell Floating Oil and Natural Gas - Silver World Medal - Best Computer Generated Graphics
AMD Athlon - Finalist - Best Computer Generated Images
Compaq iPAQ Animation - Silver WorldMedal - Best Graphics
Dell Web PC Animation - Bronze WorldMedal - Best Graphics
Dell Web PC Animation - Bronze WorldMedia - Best Animation
Dell Web PC Animation - Finalist - PR Customer Relations
Catapult Corporate ID and Logo Animation - Silver World Medal
FG SQUARED Demo - Gold World Medal - Non-Broadcast Media
Omni Inter Media Awards
Shell Floating Oil and Natural Gas - Bronze - External Communications
Shell Floating Oil and Natural Gas - Bronze - Product Presentations
Shell Floating Oil and Natural Gas - Silver - Graphics
Shell Technology Ventures Explorer - External Communications
Shell Technology Ventures Explorer - Special Effects
Texas Association of Community Health Centers Healthcare Orientation - Government
Texas Association of Community Health Centers Healthcare Orientation - Medical
Austin Power Forum Animation - Silver - Graphics and Animation
Austin Power Forum Animation - Bronze - Audio
Canon Training - Silver - Educational
Canon Training - Silver - External Communications
Canon Training - Bronze - Web Programming
Canon Training for Web Graphics
Compaq Intelligent Manageability - Bronze - Directing
Compaq Intelligent Manageability - Bronze - Cinematography and Videography
AMD Athlon Animated Presentation - Silver - Product
AMD Athlon Interactive Demo - Silver - Product
AMD Athlon Animated Presentation - Silver - Graphics
AMD Athlon Interactive Demo - Silver - Graphics
Catapult Corporate ID and Logo - Bronze - Audio
Compaq iPAQ Animation - Silver - Graphics
Dell Web PC Animation - Gold - External Communications
Dell Web PC Animation - Bronze - Graphics
Canon ESI - Bronze - External Communications
FG SQUARED Demo - Silver - External Communications
Platt's Global Energy Awards
Shell Global Solutions' FieldWare Video - Most Innovative Commercial Technology Of The Year - Finalist
Telly Awards
Shell Global Solutions Fieldware Marketing Video Film - Video Bronze Winner
AMD Tech Tour - Training (for corporate use) - Bronze
AMD Tech Tour - "How to" - Bronze
Texas Association of Community Health Centers Healthcare Orientation - Government Relations - Bronze
Texas Association of Community Health Centers Healthcare Orientation - Health and Medicine - Bronze
Shell Floating Oil and Natural Gas - Sales - Bronze
Shell Floating Oil and Natural Gas - Animation - Bronze
Motive Communications Intelligent Service Delivery - Bronze
Austin Power Forum Animation - Bronze - Use of Graphics
Compaq Intelligent Manageability - Silver
Vignette Showcase - Bronze - Use of Graphics
Vignette Showcase - Bronze - Use of Music
Dell Web PC Animation - Winner
Compaq iPAQ Animation - Finalist
Catapult Corporate ID and Logo Animation - Finalist
Texas Interactive Media Awards
Shell Floating Oil and Natural Gas - Notable Achievement in Technical and Creative Innovation
Vignette Showcase - Notable Achievement in Marketing and Sales
Canon ES2 - Outstanding Achievement in Technical and Creative Innovation
FG SQUARED Demo - Outstanding Achievement in Marketing and Sales
W3 Awards
AMD/DreamWorks' Shrek The Third Microsite - Gold - Computer Hardware
AMD/DreamWorks' Shrek The Third Microsite - Silver - Movie and Film
Web Marketing Association Internet Advertising Awards
AMD/DreamWorks' Flushed Away Microsite - Outstanding Microsite/Landing page
AMD/DreamWorks' Flushed Away Banner and PointRoll Campaign - Best Computer: Hardware Rich Media Online Campaign
Texas Association of Community Health Centers Website - Outstanding Achievement
Worldfest Houston International Film Festival New Media Awards
FG SQUARED Demo - Gold - Interactive Business
Worldfest Houston International Film Festival New Media Awards
Cardinal Heath and Texas Association of Community Health Centers 340Better - Silver
FG SQUARED Announces Creation of Social Web Advisory Panel (SWAP)...
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Austin Business Journal Honors FG SQUARED Among "Fast 50"...
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Posted: Tue, 18 Nov 2008 18:31:49 GMT Blogger: mchapman
With the 2008 elections now behind us, even those who are the least enthusiastic about social networking and social media have had to admit its increasing influence. MSNBC ran a story recently about a Dartmouth Student who managed to get elected as County Treasurer in New Hampshire by running Facebook ads worth $50 and riding the coattails of her national party.
I can report to you, with near certainty, that very few candidates will get elected solely on the basis of Facebook ads. All other things being equal, a well run campaign, that uses all of the appropriate marketing channels, is still the most effective strategy. What's forever changed is that you can no longer ignore what many decision makers in government agencies and government affairs shops consider to be "alternative" forms of media and marketing.
With the success of the Obama campaign, it's safe to anticipate the highest form of flattery - imitation - to take place at all levels of campaigning and, even more importantly, in the administration of their duties by federal, state and local governments. Interest groups, agency heads, and future candidates of all stripes, will want to add the same "secret sauce" to their efforts that they witnessed on a grand scale in 2008.
Decision makers trying to figure out how Obama did it will likely spend some of the same effort exploring the wide world of social networking that many of us early adopters did. What they'll find, if they research much, is that a $50 Facebook ad campaign will not meet their needs. Instead, they'll want to keep much of their current communications strategies and then add social media to the mix.
An integrated effort is what the smarter and more aggressive government affairs shop or government agency will settle on. Some are already well on their wa in this regard, and nothing I'm writing here will be new to them. Many are now taking a first or second look, however, and are deciding that they may need to take action after taking a wait-and-see attitude leading up to the election.
It's not a surprise that there would be hesitancy in the corridors of government. Even some avid social media users on Twitter debated with me that an Obama loss would be a repudiation of social media in campaigns. I argued against that line of reasoning because I never saw his campaign as a social media effort per se, but as an integrated marketing and communications campaign that was extremely social media friendly. Social media didn't win the campaign, but it did end up helping.
It's estimated that the Obama campaign now has over 10 million "good" email addresses and a vast array of other contacts in their social graph. Fortunately, state and local efforts won't need those kinds of numbers. Interest groups hoping to affect federal legislation, however, will need something more than a Facebook campaign to have an impact. They'll need a fully integrated effort that includes traditional and social media.
Two key issue areas that are particularly suited to integrated communications efforts are health care reform and clean energy initiatives. Traditional advertising can still enhance awareness of an issue, but consumers will go online to verify what they're being told. They'll consult with their networks, communities, and other trusted online sources to confirm or dispel what traditional media sources are telling them.
If advocates for health care reform or clean energy hope to be effective in their post-2008 election efforts, they will certainly need to employ the same kinds of successful strategies utilized by the Obama campaign. A fully integrated effort, which includes social media and online marketing strategies, will be essential for these kinds of successful efforts going forward.
Social Capital
What is social capital? The power of relationship: in the new world of connectivity, it's not what you know, or even who you know—it's what your online social network knows. In this ultimate word-of-mouth environment, every person in your extended network holds the potential to change your business model.
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The Art of Consideration
Consumers are connected. They spend time evaluating potential purchases in person-to-person, but not necessarily "in-person" conversations. They validate thoughts together. When they buy things they talk about what happened. They have robust networks through which they share experiences, forming the basis for the next round of purchases. They engage with the brands they like along with the messages that convey their essence.
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