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FG SQUARED Interactive Marketing
621 E 6th Street Suite 200 Austin TX 78701-3766 Phone: 1 512 481 8831 Fax: 1 512 481 8832 Email: info@fg2.com |
 
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Think exponentially.The world today is faster, more complex, and more competitive than ever. To truly connect with the people who are essential to your success, you have to reach out to them and interact across multiple channels and platforms. FG SQUARED is a full-service interactive marketing agency. We absolutely understand how to apply social technologies and integrated marketing strategies to help our clients create a faster track to profitability. Based in Austin, Texas, the experienced FG SQUARED team is ready to collaborate with you to deliver high quality work that is on strategy, on time, and within budget. Let FG SQUARED help you engage audiences, deliver experiences—and profit. E = FG2At FG SQUARED our expertise spans the marketing continuum—from strategic planning and digital branding to interactive media production and social networking. Strategy and execution drive cost-effective solutions. FG SQUARED works closely with clients to align objectives with integrated and effective campaigns that engage audiences. Our award-winning work applies innovative technologies that deliver results and help drive enterprise profitability. Our agency was formed to address a need in the marketplace for a new kind of marketing company—a collaborative partner and innovator dedicated to helping organizations harness the next-generation, interactive technologies that are driving global online commerce and competition. Clients say our understanding of what really happens inside technology and our ability to help communicate complex subject matter are vital ingredients to our mutual success. Our ethos is about people and commitment, too. Through every phase of work and across all of our services, the people of the FG SQUARED team insist on creating high quality work that is on strategy, on time, and within budget. This commitment forms the basis for the long-term relationships we've built with our clients, partners, and employees. No matter what your organization requires—a comprehensive strategy, a major campaign, identity design, or e-commerce and social-media driven web projects—FG SQUARED is ready to lend our experience, insight and agility, serving as an extension of your team in producing superior marketing strategies. What does FG SQUARED stand for?In 1994, during the early adoption of HTML 1.0, three friends launched FG SQUARED with a mission to provide technology consulting to the healthcare and professional services industries. The firm was named after the surnames of its three founders: Jason Fellman ("F"), Casey Gum ("G") and current CEO and President Steve Golab, thus completing the notable FG SQUARED. We've been helping our clients meet their marketing objectives ever since. Be the bottom line.Four little words that say so much about FG SQUARED. This neatly summarizes our collective approach to the work we deliver, as well as the holistic viewpoint we bring to our clients. At FG SQUARED, we help our clients navigate the digital landscape to achieve a faster track to profitability. We're driven, we're passionate about our work, and we are focused on delivering results for our clients: forward-thinkers in market-leading organizations who are willing to explore and adopt new interactive tools that fuel success. FG SQUARED's holistic marketing philosophy means that we operate under these guiding principles:
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 FG SQUARED Announces Creation of Social Web Advisory Panel (SWAP)... Read More Austin Business Journal Honors FG SQUARED Among "Fast 50"... Read More  Posted: Tue, 18 Nov 2008 18:31:49 GMT Blogger: mchapman With the 2008 elections now behind us, even those who are the least enthusiastic about social networking and social media have had to admit its increasing influence. MSNBC ran a story recently about a Dartmouth Student who managed to get elected as County Treasurer in New Hampshire by running Facebook ads worth $50 and riding the coattails of her national party.
I can report to you, with near certainty, that very few candidates will get elected solely on the basis of Facebook ads. All other things being equal, a well run campaign, that uses all of the appropriate marketing channels, is still the most effective strategy. What's forever changed is that you can no longer ignore what many decision makers in government agencies and government affairs shops consider to be "alternative" forms of media and marketing.
With the success of the Obama campaign, it's safe to anticipate the highest form of flattery - imitation - to take place at all levels of campaigning and, even more importantly, in the administration of their duties by federal, state and local governments. Interest groups, agency heads, and future candidates of all stripes, will want to add the same "secret sauce" to their efforts that they witnessed on a grand scale in 2008.
Decision makers trying to figure out how Obama did it will likely spend some of the same effort exploring the wide world of social networking that many of us early adopters did. What they'll find, if they research much, is that a $50 Facebook ad campaign will not meet their needs. Instead, they'll want to keep much of their current communications strategies and then add social media to the mix.
An integrated effort is what the smarter and more aggressive government affairs shop or government agency will settle on. Some are already well on their wa in this regard, and nothing I'm writing here will be new to them. Many are now taking a first or second look, however, and are deciding that they may need to take action after taking a wait-and-see attitude leading up to the election.
It's not a surprise that there would be hesitancy in the corridors of government. Even some avid social media users on Twitter debated with me that an Obama loss would be a repudiation of social media in campaigns. I argued against that line of reasoning because I never saw his campaign as a social media effort per se, but as an integrated marketing and communications campaign that was extremely social media friendly. Social media didn't win the campaign, but it did end up helping.
It's estimated that the Obama campaign now has over 10 million "good" email addresses and a vast array of other contacts in their social graph. Fortunately, state and local efforts won't need those kinds of numbers. Interest groups hoping to affect federal legislation, however, will need something more than a Facebook campaign to have an impact. They'll need a fully integrated effort that includes traditional and social media.
Two key issue areas that are particularly suited to integrated communications efforts are health care reform and clean energy initiatives. Traditional advertising can still enhance awareness of an issue, but consumers will go online to verify what they're being told. They'll consult with their networks, communities, and other trusted online sources to confirm or dispel what traditional media sources are telling them.
If advocates for health care reform or clean energy hope to be effective in their post-2008 election efforts, they will certainly need to employ the same kinds of successful strategies utilized by the Obama campaign. A fully integrated effort, which includes social media and online marketing strategies, will be essential for these kinds of successful efforts going forward.  Social Capital What is social capital? The power of relationship: in the new world of connectivity, it's not what you know, or even who you know—it's what your online social network knows. In this ultimate word-of-mouth environment, every person in your extended network holds the potential to change your business model. Read More The Art of Consideration Consumers are connected. They spend time evaluating potential purchases in person-to-person, but not necessarily "in-person" conversations. They validate thoughts together. When they buy things they talk about what happened. They have robust networks through which they share experiences, forming the basis for the next round of purchases. They engage with the brands they like along with the messages that convey their essence. Read More  |
