FG SQUARED is a full service Interactive Marketing Solutions firm. We blend our expertise in marketing and interactive technologies to help our clients increase their bottom lines. Our core competencies span the spectrum from strategic foundation development to tactical implementation.
621 E 6th Street Suite 200
Austin TX 78701-3766
Phone: 1 512 481 8831
Fax: 1 512 481 8832
Email: info@fg2.com
At FG SQUARED, we strategically build brands online, help you increase the value of your business, and maximize both your interactive value and return on investment.
We're a full-service marketing agency, and we specialize in interactive brand building and all it entails. Services we offer:
Strategic marketing support
Social Media applications and platforms
User experience/interface/design and content development
Comprehensive marketing campaign planning and management
Break-through creative
FG SQUARED possesses a strong mix of strategic thinking, creative excellence, and technical expertise. Combined with exceptional client service, nearly fifteen years of experience, and the ability to scale resource demands as needed, FG SQUARED is the ideal candidate to help you solve your next marketing communications problem.
Strategic Marketing Support
FG SQUARED recognizes your objectives and opportunities vary, year over year and project by project. Creativity and technical savvy miss the mark if not accompanied by a disciplined business approach and the right mix of marketing maneuvers. Measurable results require planning, strategy, and definition. By combining our consultative powers, real-world experience, and innovative thinking, we help our clients:
Communicate the right message to the right audience at the right time using the right tool.
Leverage existing marketing tools, resources, and digital media.
Integrate interactive and traditional marketing programs.
Gather performance metrics and data.
Plan with budgets, schedules, and resource assignments.
Break-through Creative
The design team at FG SQUARED creates everything with business objectives first and foremost in mind. FG SQUARED brings a highly regarded design tradition, having earned innumerable awards and the recognition of our peers for creative achievements over the years. We combine our creative acumen with a strong technical underpinning. The result: powerful, relevant messages-–delivered in proper context.
Technical Expertise
All the creativity and strategic focus in the world would be lost without solid technical know-how. FG SQUARED fields an experienced development team consisting of both internal resources and technical partnerships. The use of external partnerships allows FG SQUARED to apply whatever skill set is necessary, with the ability to quickly scale to meet the demands of very large projects.
In general, we're 'platform agnostic'; we counsel you to use whichever technology is best suited to the task at hand. FG SQUARED brings the ability to develop websites with as little or as much functionality as needed, and we can build proprietary content management systems or use out-of-the box solutions as well, depending on the needs of the client and the objectives of the project.
Exceptional Client Service
FG SQUARED takes pride in having numerous long-term client relationships. This success is a direct result of our commitment to total client satisfaction. We monitor this by conducting periodic 360-degree reviews to learn how we can serve our clients more effectively. These reviews include interviews and surveys with clients (current and former), employees, partners, vendors, and even prospects that did not award business to FG SQUARED.
FG SQUARED also excels in the area of project management. Even the best conceived strategies require solid execution to achieve the desired results. We focus on developing clear project expectations among all parties from the beginning, and then communicating closely and regularly throughout the project.
Below is a comprehensive list of the services we provide.
Strategic Marketing Support
Branding
Marketing plans
Marketing communications plans
Measurement and evaluation
Research
Repositioning
Messaging
Web and Interactive
Web sites, social networks, online communities
Program and content management
User experience design and research
Social media, naturally viral elements, and peer referrals
Blogs, vlogs, microblogs, and wikis
Search marketing
Online advertising and lead generation
Webinars and online events
Email marketing and newsletters
Podcasting
CD-ROM and DVD
Design and Production
Digital video, Flash, and 3D animation
Print collateral and environmental media
Identity design and logo development
Business presentations
Copywriting
Music and voice-over
Event Marketing
Pre-event marketing
Event "experience" design and execution
Post-event follow-up and results tracking
Advertising and Direct Marketing
Ad concept and design
Email campaigns
Direct mail
Results tracking
FG SQUARED Announces Creation of Social Web Advisory Panel (SWAP)...
Read More
Austin Business Journal Honors FG SQUARED Among "Fast 50"...
Read More
Posted: Tue, 18 Nov 2008 18:31:49 GMT Blogger: mchapman
With the 2008 elections now behind us, even those who are the least enthusiastic about social networking and social media have had to admit its increasing influence. MSNBC ran a story recently about a Dartmouth Student who managed to get elected as County Treasurer in New Hampshire by running Facebook ads worth $50 and riding the coattails of her national party.
I can report to you, with near certainty, that very few candidates will get elected solely on the basis of Facebook ads. All other things being equal, a well run campaign, that uses all of the appropriate marketing channels, is still the most effective strategy. What's forever changed is that you can no longer ignore what many decision makers in government agencies and government affairs shops consider to be "alternative" forms of media and marketing.
With the success of the Obama campaign, it's safe to anticipate the highest form of flattery - imitation - to take place at all levels of campaigning and, even more importantly, in the administration of their duties by federal, state and local governments. Interest groups, agency heads, and future candidates of all stripes, will want to add the same "secret sauce" to their efforts that they witnessed on a grand scale in 2008.
Decision makers trying to figure out how Obama did it will likely spend some of the same effort exploring the wide world of social networking that many of us early adopters did. What they'll find, if they research much, is that a $50 Facebook ad campaign will not meet their needs. Instead, they'll want to keep much of their current communications strategies and then add social media to the mix.
An integrated effort is what the smarter and more aggressive government affairs shop or government agency will settle on. Some are already well on their wa in this regard, and nothing I'm writing here will be new to them. Many are now taking a first or second look, however, and are deciding that they may need to take action after taking a wait-and-see attitude leading up to the election.
It's not a surprise that there would be hesitancy in the corridors of government. Even some avid social media users on Twitter debated with me that an Obama loss would be a repudiation of social media in campaigns. I argued against that line of reasoning because I never saw his campaign as a social media effort per se, but as an integrated marketing and communications campaign that was extremely social media friendly. Social media didn't win the campaign, but it did end up helping.
It's estimated that the Obama campaign now has over 10 million "good" email addresses and a vast array of other contacts in their social graph. Fortunately, state and local efforts won't need those kinds of numbers. Interest groups hoping to affect federal legislation, however, will need something more than a Facebook campaign to have an impact. They'll need a fully integrated effort that includes traditional and social media.
Two key issue areas that are particularly suited to integrated communications efforts are health care reform and clean energy initiatives. Traditional advertising can still enhance awareness of an issue, but consumers will go online to verify what they're being told. They'll consult with their networks, communities, and other trusted online sources to confirm or dispel what traditional media sources are telling them.
If advocates for health care reform or clean energy hope to be effective in their post-2008 election efforts, they will certainly need to employ the same kinds of successful strategies utilized by the Obama campaign. A fully integrated effort, which includes social media and online marketing strategies, will be essential for these kinds of successful efforts going forward.
Social Capital
What is social capital? The power of relationship: in the new world of connectivity, it's not what you know, or even who you know—it's what your online social network knows. In this ultimate word-of-mouth environment, every person in your extended network holds the potential to change your business model.
Read More
The Art of Consideration
Consumers are connected. They spend time evaluating potential purchases in person-to-person, but not necessarily "in-person" conversations. They validate thoughts together. When they buy things they talk about what happened. They have robust networks through which they share experiences, forming the basis for the next round of purchases. They engage with the brands they like along with the messages that convey their essence.
Read More
